Radio Maxx has for the past decade been a part of the most influential media group in the western and central region, which is part of Focus 1 media group also owning Beach FM, Spice FM and Focus 1 Advertising.
As a young entrepreneur, Mr Adu-Mante took over the management of the radio station in 2007 and transformed it into a modern, well programmed urban radio station, which became the career destination of many young broadcast journalists within the Western, Central region especially.
Under the current arrangement, the management and operation of Radio Maxx has reverted to the original owners of the station.
The move has become necessary because, after years of managing and operating the station, Mr Adu-Mante said following months of personal deliberations and consultation, he has decided to take on a new challenge by venturing in the banking and finance sector.
“I believe it’s a good time to move into more challenging business areas as an entrepreneur; the financial sector provides a broad range of opportunities and potentials which remain untapped,” he explained.
Despite the expansion in the strategic focus of the Focus 1 Group, it’s current holdings in Spice and Beach FM remain intact and shall be strengthened to enable it to maintain its leadership as the leading radio broadcast hub in the region.
The two stations, Spice FM and Beach Fm together control about 20 – 30 percent of the audience share in the Sekondi Takoradi Metropolis.
Mr Adu-Mante since signing off the deal to relinquish his interest and shares in Radio Maxx has already started microfinance company (UNIK LIFE).
He said he is driven by a strong desire to create jobs and wealth for the youth in Ghanaian is poised to achieve greater heights in his new business.
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