The Awards, themed “Inspiring excellence in Ghana’s Beverage Industry”, was judged by a panel of industry experts who selected Guinness FES as the Beer of the Year because of what Guinness represents and how that translates into the Ghanaian experience. The public perception of the brand, consumer choice of the brand and CSR activities including “twa kwa no mom”, a road safety campaign under the brand name were also considered. They also observed the creativity of GGBL in localizing the Guinness identity to crown Guinness as beer of the year.
Marketing Director for GGBL, Kweku Sekyi-Cann, on receiving the award said, “We are honoured to be recognised for our Guinness FES at the first Ghana Beverage Awards. It’s a very timely award as we have recently released our iconic Limited Edition GH@60 bottle, celebrating Ghana’s culture, heritage and history. Affectionately named OSAGYEFO, this special celebratory bottle has been designed to recognise all the incredible individuals across the country who have demonstrated their Made of Black spirit over the last 60 years. This Award is recognition for the great team across Ghana who contribute to making Guinness such a distinctive beer. As the nation’s favourite stout, we are proud to be a part of these celebrations, and of the nation’s rich heritage – and now we have even more to celebrate!”
The bold, stylish bottle has been conceived with the help of the Guinness Cultural Council – a collective of imaginative individuals from Ghana, who have joined forces to help develop an eye-catching bottle that will be at the heart of Ghana’s Independence celebrations. The label is inspired by the creativity of this group and features iconic imagery that reflects Ghana's evolution and rich culture over the last 60 years.
The Limited Edition bottle also marks 80 years of brewing heritage for Guinness in Ghana. The packaging has a celebratory look, but inside the bottle, it’s the great tasting Guinness that Ghanaian’s know and love.
Kweku Sekyi-Cann further said, “We are doing more than just launching the bottle. We want to celebrate all the inspirational Ghanaians who have been carving their own path in life for 60 years. So, throughout the next few months, we will be searching for 60 everyday Ghanaians who make the country Made of Black. The search is on, so if you know someone who represents the unique spirit of Ghana, you can nominate them to be part of the final 60, where they could see their face across Ghana as part of a bespoke advertising campaign.”
The Limited Edition Guinness bottles is available across the country till the end of June and will feature an under the crown promotion where consumers could win a complimentary bottle of Guinness or other specially designed GH@60 prizes.
Make sure you like the Guinness Ghana Facebook page to get involved in all of the celebratory activities (www.facebook.com/Guinness.Gh). Please remember to enjoy Guinness responsibly.
About Guinness Ghana Breweries
Guinness Ghana Breweries (GGBL) Ltd is a subsidiary of Diageo plc, a global company, with its products sold in more than 180 countries around the world.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
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