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Made In Ghana Campaign successfully Launched by President Mahama

President John Dramani Mahama successfully launched the Made in Ghana Campaign on Monday 23rd November, 2015 at the Accra International Conference Centre. At the launch, the President  asked indigenous companies to place premium on the packaging, quality and delivery of their products to whip up the needed interest among Ghanaians.

He also asked manufacturing companies to pay attention to marketing, saying aggressive marketing was an area which also demanded investment.

He underscored the need for Ghanaians to change their attitude towards local goods and services, stressing that the need for an attitudinal change cut across all spheres of national life.

He told procurement officers to stop the practice of buying foreign products and rather place emphasis on local goods and services, as required by law.

The President said it was untenable for the country to use huge foreign exchange to import goods over which it had the comparative advantage to produce locally.

Past attempts

Attempts were made in the past to promote the consumption of made-in-Ghana goods and services but they were met with challenges, mainly due to the absence of a coordinated programme with a clearly defined mandate and objectives to deal with the issues, from the lack of raw materials for industry through to manufacturing and the end user.

To help address the challenges and give more fillip to the drive for locally produced goods, President Mahama, in his State of the Nation Address to Parliament in February 2014, called on Ghanaians once again to buy made-in-Ghana goods and services.

A few weeks later, during the 57th Independence Day parade on March 6, he restated his call for such patronage, following it up with an article published in the Daily Graphic of March 27, 2014 to demonstrate his commitment to the call on Ghanaians to use local goods and services.

In December last year, President Mahama inaugurated a Seventeen member steering committee chaired by the Minister of Trade and Industry, Ekow Spio Garbrah, to implement a nationwide campaign to promote and encourage Made In Ghana products.

Rationale behind campaign

The latest campaign seeks to ensure the quality and durability of made-in-Ghana goods and services to change the negative perception among the citizens towards those products.

It also seeks to promote high standards and excellence in products and service offerings to increase patronage of locally produced goods. Besides, the campaign aims at reducing dependence on imported products that can be produced locally.A logo has been designed for the campaign activities to help identify goods and services that have been certified to bear the logo.

To apply for License to use the Made-In-Ghana Logo,click on application to view full document and also download. CLICK APPLICATION

 

 

PICTURES OF THE LAUNCH OF THE MADE IN GHANA CAMPAIGN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: graphic.com.gh